In May of 2023, the Christian Shelter entered into an agreement with Draper Media/WBOC to help increase exposure to the community through digital marketing and a social media campaign. The goal is to connect with new followers and prospective donors and volunteers using Facebook (Christian Shelter, Inc.) and Instagram (@christianshelter_salisbury) accounts as well as their website www.christianshelter.org.
Communications from the Christian Shelter have traditionally been through quarterly newsletters that are mailed via the US postal service to donors and interested parties with whom the Shelter has a relationship and a current mailing address. We have been striving to create an electronic database by requesting email addresses of our current and future donor base so that newsletters and other forms of communication could be sent electronically. This will save the Christian Shelter considerable expense and time. Currently, approximately 12% of contacts have been entered into the electronic database. The goal is to complete 50% by the end of 2023. With Draper Media’s help, we are driving more traffic to the Shelter’s Facebook and Instagram accounts as well the website. We are also using a targeted video ad format to help get our message out to the community. The first 30 second video was posted in June 2023 and can be viewed on the website or via a link on the Shelter’s Facebook page. Our hope is to tap into Draper Media’s vast network and social media contacts to raise awareness about the Christian Shelter, their mission and needs to help build a better more diverse donor base.
Please take the time to like us on Facebook and Instagram, as well as visiting the website to learn more about the Christian Shelter and how you can become a supporter and follower of the shelter. God Bless!
Click the image to the right to see the first Draper Media Spot
